There are several steps you can take to avoid having your outbound emails marked as spam:
- Use a reputable email service provider: Many ISPs have implemented sophisticated spam filters that can flag emails coming from certain IP addresses or domains. Using a reputable ESP will help ensure that your emails are delivered to the inbox.
- Keep your mailing list clean: Make sure that your mailing list only includes individuals who have opted-in to receive emails from you. This will help ensure that your recipients are engaged with your content and less likely to mark your emails as spam.
- Use authentication methods: Implement authentication methods like SPF, DKIM, and DMARC to prove that your emails are legitimate. This will help prevent spammers from using your domain to send phishing emails.
- Personalize your emails: Personalizing your emails with the recipient’s name and other relevant information will help ensure that they are more likely to engage with your content.
- Avoid using spam trigger words: Spam filters often look for certain words or phrases that are commonly associated with spam. Avoid using these words in your subject lines and email content to reduce the risk of being marked as spam.
- Test your emails before sending: Send test emails to different email clients and check whether they are landed in spam or inbox.
By following these best practices, you can help ensure that your outbound emails reach your intended recipients and avoid the spam folder.