Who is an email deliverability expert?
An email deliverability expert is someone who specializes in ensuring that emails are delivered to the intended recipients’ inbox. They are responsible for understanding the technical and strategic aspects of email delivery and working to optimize the email deliverability rate.
The main tasks of an email deliverability expert include:
- Analyzing email campaigns and identifying areas for improvement.
- Monitoring and analyzing email deliverability metrics such as open rates, click-through rates, and bounce rates.
- Identifying and troubleshooting email delivery issues such as email blocking, filtering, and greylisting.
- Optimizing email content and subject lines to increase the chances of inbox placement.
- Implementing and maintaining email authentication methods such as SPF, DKIM, and DMARC.
- Monitoring and maintaining the sending IP reputation
- Keeping up-to-date with the latest trends and best practices in email deliverability.
- Providing recommendations for improving email deliverability and overall email marketing strategy.
Overall, email deliverability experts work to ensure that emails are delivered to the inbox and are seen by the intended recipients, rather than being blocked or filtered as spam.